We were very lucky to be commissioned to develop a logo for Victoria’s first vertical primary school in South Melbourne.
The logo and associated brand for South Melbourne Primary School was designed to reflect the School and its community. Taking cues from the square motif that appears in the School’s building facade, the logo is made up of small, individual parts coming together into a strong and vibrant group. The logo is at once fun, playful and appealing, whilst also having an underlying structure and integrity.
The development phase of this project included consultation with stakeholders from the School, City of Port Phillip and the local community.